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Leeds Trinity Celebrates Leeds United with Huge Portrait of  Daniel Farke 

By May 24, 2024September 30th, 2024No Comments

It’s not often you look up in the Trinity Leeds shopping center and see a huge 25 meter portrait of the legendary Leeds United Football manager Daniel Farke staring back down at you. 

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Elland Road, Leeds Utd football ground
Leeds_United_Football_Manager_Daniel_Farke
Leeds United Football Manager Daniel Farke

But if you’d have been there any time at the end of May, that’s exactly what you would have seen. 

huge portrait of Daniel farke on trinity leeds roof

Adrian from Leeds based PR company Umpf got in touch with us to talk about installing a massive piece of art work on the glass roof of Trinity Shopping Centre. Having worked with Adrian and the team at Trinity in the past (check out the Tour De Yorkshire project here) we knew it was going to be a great project.  

After some discussed, it was decided that as a show of support for Leeds United FC who were playing Southampton in the Championship Play Off Final on May 26th  we would create a huge portrait of the Leeds Manager Daniel Farke. 

With preparation work on the go for a very different kind of mosaic land art for Water Aid in partnership with the Wimbledon Foundation, the Sand In Your Eye team had to regroup and replan the schedule to be able to meet the activation date of May 25th.

Ariel Window cleaner on trinity roof

After a bit of an issue with the vinyl supply and some very fast redesign from designer Dave, the team spent more than a day on hands a knees cutting and labeling the giant vinyl jigsaw pieces ready to be loaded and taken to Leeds. 

Working with the very talented window ninja Lee Huges and his Sam Bedford from The PLA Group, the install team spent two full days directing the men on the roof on where to place the pieces and reassuring them that from below, It looked exactly as it was supposed to!

window cleaners on trinity roof
PLA window team on Trinity roof
installation team man looking down through trinity windown
Lee part way through the installation
man looking up at trinity roof directing window art installation team
Dave on the radio to Lee
photo from inside trinity of Daniel farke portrait installation
View of the artwork part was through

On the run up to the match, the art work gained blanket media coverage across Yorkshire with broadcast pieces on both BBC and ITV, all local radio stations, a full-page YEP front cover, a half-page print piece in The Sun, plus Daily Mail, online, influencer content, and social media.

Unfortunately even with the Sand In Your Eye team and all the Leeds supporters behind them, the whites missed out on a spot on the Premier League.

Ariel photo of trinity shopping centre with Daniel farke art work
inside trinity shopping centrelooking up at Daniel farke portrait on roof with trinity logo sculpture
Ariel photo of trinity leeds with daniel farke portrait
Daniel Farke Land Art
Daniel Farke Leeds United manager portrait on trinity roof
group photo of team in trinity leeds
Group photo of the install team at the end of day one.

  Check out some of the social media coverage below-

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"From carved pumpkins depicting beheaded Tudor royals to a realistic but giant castle sand sculpture, the Sand In Your Eye team have been brilliant at making our outlandish dreams a reality. Every request and idea is met with an open mind and they are buzzing with artistic ideas – we love working with the team because it feels like a partnership to create something special. Not only this but they are also reliable and dedicated, and we look forward to working with them again in the future."

Emma GoughEnglish Heritage
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"It’s been a pleasure to collaborate with Sand In Your Eye over the last two years. Together we’ve created a 60 metre sand portrait , a giant tennis ball mosaic at Wimbledon and a huge mud toilet sculpture at Glastonbury, all of which have helped us secure high quality media coverage for our campaigns. Working to the highest ethical and environmental standards, Sand In Your Eye go above and beyond to problem-solve and create unique activations that help WaterAid to reach new audiences. I look forward to more collaborations in future."

Anna France-WilliamsWaterAid
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"Hebden Royd Town Council have been proud to partner with Sand in Your Eye on a number of events and projects over the past 10 years. Sand in Your Eye have continually surpassed expectations and consistently deliver creative, engaging artworks of the highest quality which help the Town Council to connect with the community."

Emma GreenHebden Royd Town Council
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"We have worked with the team at Sand In Your Eye since we started delivering our projects in 2019. During that time we have found them to be imaginative, creative and inspiring in their thinking. The attention to detail, amazing creations and passion for all they do really sets them apart and we look forward to continuing our working relationships as we enter a new five year term."

Jonny NobleBradford BID Manager
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"It was a pleasure to work with the skilful team at Sand In Your Eye. From having initial idea discussions to working up designs, creating the land art and producing top quality film and imagery afterwards. We were delighted with the whole process from start to finish and would thoroughly recommend."

Emily WatsonNorth York Moors National Park
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"We were delighted with the outcome of our climate-themed Coal and Ice event at Woodhorn Museum. The Ice Trail looked stunning, with visitors really connecting with the poignancy of seeing beautifully carved endangered animals slowly begin to melt away. Throughout the project, the Sand in Your Eye team were enthusiastic, professional, collaborative and full of brilliant creative ideas. I wouldn't hesitate to work with Sand in Your Eye again and would highly recommend them to others."

Liz RitsonMuseums Northumberland, Woodhorn Museum
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"We had a really great experience working with Sand In Your Eye on our project raising awareness of UK nature loss. They were consistently friendly, professional and able to give us valuable advice where needed, and we were so impressed with the quality and detail of the final sand drawing, drone footage and final video."

Jane WilliamsonUK Youth For Nature
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"Altogether, we’ve worked with SIYE three times on campaigns for nature protection and climate justice. In addition to their talent, collaboration and efficiency, we really value SIYE’s green ethos and commitment to amplifying environmental issues. We would love to work with them again in the future."

Emma WilkinsonGreenhouse PR
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"We were really excited to work with Sand In Your Eye on this important project. The attention to detail and the tutorial videos we received to help our children put together the paper bees were just fabulous. The engagement in the project from all year groups was lovely to see. The team at Sand In Your Eye are creative, innovative and have a can-do attitude; no project is too big!"

Rob PaytonSchool Head Hebden Royd CofE
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"I just wanted to say how much we enjoyed the sand sculpting workshop. Jamie and Peter were fantastic, the whole activity played well to our audience (a high proportion with an engineering background!) – there was also lots of interest from the public in the activity."

Laura WeirGo Fibre

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