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Sand Drawing and Sand Sculpture for ‘Respect the Range’ public safety campaign

By August 3, 2022June 6th, 2023No Comments

As part of the ‘Respect the Range’ campaign by the Ministry of Defence we created a 75 Meter anamorphic sand drawing of a Chinook and a large Challenger 2 tank, sand sculpture on Saunton Sands beach just near the Braunton Burrows Training Area. 

The campaign urges holidaymakers and locals to take extra care and check military firing and training times when accessing MOD sites shared with the public. This includes several popular coastal locations.

We arrived on Saunton Sands beach in the morning and set up our equipment in two different locations on the beach. The sand sculpture was at the entrance of the beach and the sand drawing a LONG walk, further along the beach. 

We started by collecting the MANY buckets of water needed for the sand sculpture, before the tide went out. We then compacted the sand which is a very messy job (Peter and Jocasta really enjoyed this as you can see from our video). Peter and James then set to work on carving out the tank, they got a lot of public engagement and interest.

The other team members (Chris, Dave, Claire, Emma and Jocasta) were further along the beach drawing out the 75 meter, anamorphic chinook. 

Photo credit: Ben Birchall/PA Wire

The final filling in on such large scale drawings (especially anamorphic ones) is always nerve wracking. The team waited with bated breath to hear from Jamie (flying the drone) if it looks right or not. Luckily, he gave a big thumbs up and the team let out a huge sigh of relief.

Anamorphic Image

The client was very happy with the results, The piece received a massive amount of media coverage nationally and regionally (with a reach of over 744 million).  The BBC ran a full article on it and it was even on The Guardians photograph of the day!

Photo credit : Ben Birchall/PA Wire

We created a video for the campaign and this video was published by The Evening Standard. 

Photo credit : Ben Birchall/PA Wire
Photo credit : Ben Birchall/PA Wire
Photo credit : Ben Birchall/PA Wire
Photo credit : Ben Birchall/PA Wire
Photo credit : Ben Birchall/PA Wire
Photo credit : Ben Birchall/PA Wire
Photo credit : Ben Birchall/PA Wire
Chinook, Anamorphic Sand Drawing
Such a beautiful evening, when we were finished Emma and Jocasta went swimming

Some of the media coverage

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"From carved pumpkins depicting beheaded Tudor royals to a realistic but giant castle sand sculpture, the Sand In Your Eye team have been brilliant at making our outlandish dreams a reality. Every request and idea is met with an open mind and they are buzzing with artistic ideas – we love working with the team because it feels like a partnership to create something special. Not only this but they are also reliable and dedicated, and we look forward to working with them again in the future."

Emma GoughEnglish Heritage
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"It’s been a pleasure to collaborate with Sand In Your Eye over the last two years. Together we’ve created a 60 metre sand portrait , a giant tennis ball mosaic at Wimbledon and a huge mud toilet sculpture at Glastonbury, all of which have helped us secure high quality media coverage for our campaigns. Working to the highest ethical and environmental standards, Sand In Your Eye go above and beyond to problem-solve and create unique activations that help WaterAid to reach new audiences. I look forward to more collaborations in future."

Anna France-WilliamsWaterAid
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"Hebden Royd Town Council have been proud to partner with Sand in Your Eye on a number of events and projects over the past 10 years. Sand in Your Eye have continually surpassed expectations and consistently deliver creative, engaging artworks of the highest quality which help the Town Council to connect with the community."

Emma GreenHebden Royd Town Council
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"We have worked with the team at Sand In Your Eye since we started delivering our projects in 2019. During that time we have found them to be imaginative, creative and inspiring in their thinking. The attention to detail, amazing creations and passion for all they do really sets them apart and we look forward to continuing our working relationships as we enter a new five year term."

Jonny NobleBradford BID Manager
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"It was a pleasure to work with the skilful team at Sand In Your Eye. From having initial idea discussions to working up designs, creating the land art and producing top quality film and imagery afterwards. We were delighted with the whole process from start to finish and would thoroughly recommend."

Emily WatsonNorth York Moors National Park
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"We were delighted with the outcome of our climate-themed Coal and Ice event at Woodhorn Museum. The Ice Trail looked stunning, with visitors really connecting with the poignancy of seeing beautifully carved endangered animals slowly begin to melt away. Throughout the project, the Sand in Your Eye team were enthusiastic, professional, collaborative and full of brilliant creative ideas. I wouldn't hesitate to work with Sand in Your Eye again and would highly recommend them to others."

Liz RitsonMuseums Northumberland, Woodhorn Museum
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"We had a really great experience working with Sand In Your Eye on our project raising awareness of UK nature loss. They were consistently friendly, professional and able to give us valuable advice where needed, and we were so impressed with the quality and detail of the final sand drawing, drone footage and final video."

Jane WilliamsonUK Youth For Nature
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"Altogether, we’ve worked with SIYE three times on campaigns for nature protection and climate justice. In addition to their talent, collaboration and efficiency, we really value SIYE’s green ethos and commitment to amplifying environmental issues. We would love to work with them again in the future."

Emma WilkinsonGreenhouse PR
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"We were really excited to work with Sand In Your Eye on this important project. The attention to detail and the tutorial videos we received to help our children put together the paper bees were just fabulous. The engagement in the project from all year groups was lovely to see. The team at Sand In Your Eye are creative, innovative and have a can-do attitude; no project is too big!"

Rob PaytonSchool Head Hebden Royd CofE
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"I just wanted to say how much we enjoyed the sand sculpting workshop. Jamie and Peter were fantastic, the whole activity played well to our audience (a high proportion with an engineering background!) – there was also lots of interest from the public in the activity."

Laura WeirGo Fibre

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