In July we were contacted by Carrie from The RSPCA to see if we could complete some artwork on Scarborough South Beach to support a campaign they were running throughout the summer. They were hoping to raise awareness within the general public about the dangers of leaving dogs in hot cars and taking them out on hot walks.
After some conversations with Carrie around the purpose of the artwork and its future use, it was decided that the team would work together to unveil a press worthy 40-meter sand drawing of a dog with the #DogsDieOnHotWalks message written along the bottom.
The RSPCA team had a busy weekend of campaign activity planned with the sand drawing at the center of it to grab public attention on the day as well as creating a still and video assets for them to use in the future.
With rakes at the ready Jamie, Dave and Amy headed to Scarborough South Beach bright and early to crack on with the land art.
The team Were on the beach at sunrise as the tide started to go out, and then spent the morning drawing out and raking in the drawing whilst the RSPCA team handed out information leaflets and spoke to dog owners about the best ways to keep your dog safe in the warmer months.
Once the drawing was complete, photos were taken and then the tide came to take the image away.
Carrie Stone from the RSPCA said “It was a great day. Thank you once again to you and your team. With your help, we have engaged over 300 people offline in face-to-face conversations about heat-related illness in dogs and many more through just witnessing your work unfold.”
North Yorkshire Council’s Executive Member for Corporate Services, Cllr Heather Phillips, said: “The special sand art display by the RSPCA is a great way of reminding pet owners of the dangers of walking dogs in the heat and the workshop was a perfect opportunity to learn more about keeping dogs cool in the hot summer months.”
Check out some of the news articles and posts about the event below.
