With social feeds full of quick AI renders and digital filters these days, there’s something genuinely refreshing about people stopping to appreciate work made properly by hand. Over the years, we’ve been lucky to collaborate with some brilliant names—from Burberry and Foot Locker to JD Sports and many more— using sand, ice, pumpkins and more to bring their branding to life in tactile, unexpected ways.
This autumn, luxury wellbeing brand Rituals Cosmetics got in touch. They wanted us to create a bespoke pumpkin showcasing their logo and their signature Suede Vanilla candle, alongside a time-lapse and behind-the-scenes video package documenting how the piece was made.
In the Studio with Suede Vanilla
Rituals have a distinct, clean aesthetic built around calm routines and quiet luxury, so the pumpkin needed to reflect that warmth and precision. Our creative director Jamie Wardley headed into the studio to take on the carve.
Balancing brand typography and a brand product with the natural curves of a pumpkin takes real care and a steady hand. Jamie peeled away delicate layers of rind to expose the lighter flesh underneath, creating soft, multi-tonal glowing depths. As he worked, we documented the build from start to finish, using close-up and time-lapse shots to track the carving as it unfolded.
Real Hands, Not Algorithms
We handed the footage over to the digital team at Rituals, who edited it into a sleek, atmospheric video for their TikTok and Instagram channels.
The response was fantastic. On Instagram alone, their post picked up over 3,000 likes and a flood of comments—with viewers especially fascinated by the fact that it wasn’t CGI or an AI prompt. In an online world flooded with synthetic visuals, people loved seeing a real person using actual tools to create something from scratch. Rituals were thrilled with both the sculpture and the content, and it was great to see traditional craftsmanship strike such a chord with their audience.
From Social Feeds to Corporate Centrepieces
That same tactile impact works just as well off-screen at live events. We love designing standout pieces that grab attention in a room, get guests talking, and give people something memorable to photograph and share.
This October pumpkin season, our team took on a corporate brief for Virgin Media|Netflix, precision-carving their logo into pumpkins for their corporate party. Recreating crisp corporate branding in an organic material is always a rewarding technical challenge—you need razor-sharp lines so the logos remain instantly recognisable, while using relief carving so they glow warmly from within.
We also took that graphic precision further with a set of vector-based London landmark pumpkins. By translating clean vector artwork into multi-layered relief carvings, we brought iconic silhouettes of the capital to life, showing that pumpkin sculpture doesn’t just belong on Halloween—it can be sharp, architectural, and genuinely striking.
Whether we’re filming a time-lapse for a luxury beauty brand, carving crisp logos for high-profile parties, or sculpting live in a town square, the goal is always the same: create something authentic that makes people stop and look twice. Quick digital content is easy to scroll past, but real materials, real tools, and genuine craft will always turn heads.
