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Pumpkin CarvingCorporate Featured

Pumpkins get their kicks for JD Sports

By October 31, 2021June 6th, 2023No Comments

We love our trainers at Sand In Your Eye, but not as much as some folk! For the hardcore sneaker fans, this October JD Sports asked us to carve some pumpkin replicas of their most popular kicks for their Halloween social media channels.

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Nike Air Max 90

They chose the classic Nike Air Max, which has been a favourite pair of creps worldwide for decades now. We made a 3D carved pumpkin in our studio in Yorkshire on the first day.

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Adidas Originals Forum Low

The next pumpkin carving on the books was the Adidas Originals Forum Low. These low slung daps grace the feet of many and now appear on this Halloween pumpkin.

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Jordan Point Lane

Finally our professional pumpkin carvers set to work on the final pair of high-tops – the Jordan Point Lane. This special carved pumpkin was to be featured in a time lapse, all shot in our studio and edited together by Bezmond films. The film and images of all the sneaks carved were whizzed off to JD Sports who sent them out via social media to their army of sneakerhead followers who by all accounts loved this Halloween offering.

This is not the first time we have carved pumpkins for JD Sports. In 2015 we carved a replica pumpkin of the Nike Huarache and made a time lapse of the pumpkin carving at JD Sports HQ.

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Emma GoughEnglish Heritage
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"It’s been a pleasure to collaborate with Sand In Your Eye over the last two years. Together we’ve created a 60 metre sand portrait , a giant tennis ball mosaic at Wimbledon and a huge mud toilet sculpture at Glastonbury, all of which have helped us secure high quality media coverage for our campaigns. Working to the highest ethical and environmental standards, Sand In Your Eye go above and beyond to problem-solve and create unique activations that help WaterAid to reach new audiences. I look forward to more collaborations in future."

Anna France-WilliamsWaterAid
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Emma GreenHebden Royd Town Council
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"We have worked with the team at Sand In Your Eye since we started delivering our projects in 2019. During that time we have found them to be imaginative, creative and inspiring in their thinking. The attention to detail, amazing creations and passion for all they do really sets them apart and we look forward to continuing our working relationships as we enter a new five year term."

Jonny NobleBradford BID Manager
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"It was a pleasure to work with the skilful team at Sand In Your Eye. From having initial idea discussions to working up designs, creating the land art and producing top quality film and imagery afterwards. We were delighted with the whole process from start to finish and would thoroughly recommend."

Emily WatsonNorth York Moors National Park
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"We were delighted with the outcome of our climate-themed Coal and Ice event at Woodhorn Museum. The Ice Trail looked stunning, with visitors really connecting with the poignancy of seeing beautifully carved endangered animals slowly begin to melt away. Throughout the project, the Sand in Your Eye team were enthusiastic, professional, collaborative and full of brilliant creative ideas. I wouldn't hesitate to work with Sand in Your Eye again and would highly recommend them to others."

Liz RitsonMuseums Northumberland, Woodhorn Museum
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Emma WilkinsonGreenhouse PR
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Rob PaytonSchool Head Hebden Royd CofE
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"I just wanted to say how much we enjoyed the sand sculpting workshop. Jamie and Peter were fantastic, the whole activity played well to our audience (a high proportion with an engineering background!) – there was also lots of interest from the public in the activity."

Laura WeirGo Fibre

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