When clothing brand MESHKI reached out for social media video content to launch their new collection, Alchemy, they brought a clear visual brief: an ice aesthetic inspired by work we previously created for Burberry.
The focus of the shoot was the collection title text, Alchemy, carved directly into a solid block of ice to serve as a hero title asset across their platforms.
Capturing clean, crisp detail in frozen typography requires absolute technical precision. In fashion and design, where brand perception hinges on high-end execution, translating sharp logos and custom lettering into ice creates a striking, tactile contrast. Crafting custom branding and logos in ice, maintaining razor-sharp edges and crystal clarity under heavy studio lighting is a technique we have refined down to a science.
Once live, the hero content performed exceptionally well across MESHKI’s social channels, capturing immediate attention and delivering the polished, premium reveal the brand was aiming for.
